Tuesday, December 31, 2024




EL PASO, Texas – The Sun Bowl Association and Glasheen, Valles & Inderman Injury Lawyers announced the 2023 Sun Bowl Parade theme and grand marshal on May 23 at the SBA offices.

The theme for the 87th Annual Glasheen, Valles & Inderman Injury Lawyers Sun Bowl Parade is “Rock ‘n’ Roll Extravaganza.” All floats must include a Rock ‘n’ Roll theme with a Rock artist in mind. The float can include mascots, characters or a spokesperson as a focal point and Rock music is a must.

“We are looking forward to another year of excitement at the 87th annual Glasheen, Valles & Inderman Injury Lawyers Thanksgiving Day Parade,” said partner Noe Valles of Glasheen, Valles & Inderman Injury Lawyers. “The theme ‘Rock n Roll Extravaganza,’ harmonizes the power of thankfulness with the vibrant energy of music, creating a symphony of support for our community. Just as the beats of rock unite diverse melodies, the parade strives to unite El Pasoans. Together, let’s rock on and celebrate a harmonious Thanksgiving parade filled with joy, justice, and endless gratitude.”

This year’s parade will be on Thanksgiving morning, Thursday, Nov. 23, 2023 at 10 a.m. (MT) on Montana Ave. and will be televised on KTSM News Ch. 9.

“We are excited to see what everyone builds and produces for this year’s parade with the theme “Rock ‘n’ Roll Extravaganza!” said Sun Bowl Executive Director Bernie Olivas.

This will be the third parade with Glasheen, Valles & Inderman Injury Lawyers as the title sponsor.

Leading the Rock ‘n’ Roll Extravaganza on Thanksgiving morning will be Four-time World Champion and Pro Rodeo Hall-of-Fame Bull Rider, Tuff Hedeman. He is arguably the most recognized cowboy in the world and a living legend. Bull Riding can be seen as America’s original extreme sport.

Hedeman was born in El Paso, Texas, and won many junior rodeos in his youth. In 1980, he won the high school rodeo bull riding and All-Around titles in New Mexico. He won the team roping title and All-Around designation again in 1981. After high school, he attended Sul Ross State University in Alpine, Texas. At Sul Ross, he was a member of the rodeo team, competing in bronc riding, team roping, steer wrestling, and bull riding.

“We have so many great individuals from El Paso and it is time we have the greatest Bull Rider there ever was to lead the Glasheen, Valles & Indernam Sun Bowl Parade,” said Olivas. “Hedeman has accomplished so much in the world of bull riding and beyond, it is only appropriate to have him as our 2023 Grand Marshal.”

Hedeman was instrumental in starting the Professional Bull Riders. In 1995, he won the PBR World Championship despite an encounter with Bodacious that resulted in numerous broken bones in his face.

Hedeman served as president of the PBR from 1992 to 2004 and was a commentator for televised PBR events from 1999 to 2004. In early 2005, Hedeman very briefly joined the PRCA Xtreme Bulls tour as a sideline reporter for televised events before joining CBR not long after. He was president of CBR from 2005 to 2011 and was a commentator for televised CBR events from 2005 to 2008. Hedeman left CBR In early 2018 to start his own organization: the Tuff Hedeman Bull Riding Tour (THBRT).

Hedeman’s hands-on approach has him coordinating every element of the events, which brings action packed performances that keep fans and competitors on the edge of their seats.

In addition to 27 years of producing great family friendly events, he is known for his historic clashes with the bucking bull Bodacious and his friendship with the late Lane Frost which was depicted in the 1994 film, 8 Seconds.

Hedeman lives on a ranch in Morgan Mill, Texas, outside of Fort Worth. His oldest son, Lane, is named after Lane Frost; his younger sons are Trevor, Ryker and Ripp. He spends his free time traveling to bull riding and team roping events. He married Elizabeth Ann in 2021.

For more information about Tuff Hedeman go to www.tuffhedemanbullriding.com.

Hedeman Honors
1988 – Cowboy Capital Walk of Fame
1997 – ProRodeo Hall of Fame
1997 – El Paso Athletic Hall of Fame
1999 – PBR Ring of Honor
2002 – Texas Cowboy Hall of Fame
2003 – Cheyenne Frontier Days Hall of Fame
2010 – Texas Rodeo Cowboy Hall of Fame
2016 – Bull Riding Hall of Fame
2017 – Molalla Walk of Fame
2020 – Rodeo Hall of Fame of the National Cowboy & Western Heritage Museum

Glasheen, Valles & Inderman Injury Lawyers was recently voted the Best Law Firm in El Paso by The City Magazine readers. The injury attorneys in El Paso are here to protect your rights and get justice for those injured in El Paso and the surrounding areas. Glasheen, Valles & Inderman Injury Lawyers have worked for years and gained the expertise, network, and resources to properly and effectively represent our clients who have been injured in an accident. The injury attorneys in El Paso work tirelessly for those they represent. Plus, throughout the legal process, the client will never pay one penny unless the case is settled, and the client gets the money deserved. Glasheen, Valles & Inderman Injury Lawyers understand that every case is different; that is why the firm provides free consultations, so the injury lawyers can hear the client’s story and evaluate the case to see if Glasheen, Valles & Inderman Injury Lawyers would be the right option to represent you. The injury and accident lawyers in El Paso, as well as the staff members, will lead clients through the legal process and work tirelessly to get justice.

If an injury has affected the lives of you or a loved one, no matter where you live, our accident lawyers in El Paso will gladly provide you with a free consultation and hear your story, so we can evaluate your case. For immediate contact, call Glasheen, Valles & Inderman Injury Lawyers directly, 915-301-9441 or go to GVILAW.COM

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Sun Bowl Association
4150 Pinnacle Street
Suite 100
El Paso, Texas 79902

Phone: (915) 533-4416
Toll Free: (800) 915-BOWL