MISSION STATEMENT
The Sun Bowl Association is committed to improving the quality of life by presenting, through its volunteers, the Southwest’s friendliest bowl game and a series of festive events appealing to El Paso’s diverse cultural heritage.
We proudly present a thrilling year of events celebrating sports and culture in El Paso, Texas, culminating with the annual Tony the Tiger Sun Bowl football game. Since 1935, Sun Bowl fans have witnessed incredible upsets, legendary coaches, and Heisman Trophy-winning athletes. El Paso’s GR-R-REATEST game kicks off soon. Be part of the celebration!
Sun Bowl Association announces Richard Dayoub as 2026-27 president and honors volunteers.
The Sun Bowl Association and Glasheen, Valles & Inderman Injury Lawyers announced a contract extension, the parade theme, and the Grand Marshal in a press conference held on Wednesday, April 29, 2026.
The Sun Bowl Association held the inaugural Nusenda Credit Union Sun Bowl Pickleball Tournament on March 20-22, 2026, at Eastwood High School and awarded $4,000 in cash prizes to professional divisions.
Since its inception, the Sun Bowl has hosted…
