EL PASO, Texas – The Sun Bowl Association (SBA), along with Oscar Leeser’s Hyundai of El Paso, have announced on Sept. 18, 2019, that one of El Paso’s most loved holiday traditions will be renamed the Oscar Leeser’s Hyundai of El Paso Sun Bowl Parade, which will once again run on Thanksgiving morning along Montana Ave. This year marks the 83rd edition of the longstanding parade.
The contract with Oscar Leeser’s Hyundai of El Paso is a two-year deal with the option of automatic renewal after the two years are up. The previous parade sponsor partnered with the SBA for 14 years.
“We cannot thank Mr. Oscar Leeser enough for his longstanding loyalty to the Sun Bowl Association and to the community,” said Bernie Olivas, Executive Director of the SBA. “[Oscar] Leeser has been a great partner for us over the past nine years and we are excited to continue our relationship and to see this parade continue to be one to the best community events in the southwest region.”
Oscar Leeser’s Hyundai of El Paso will now supply the monetary funds necessary to put together amazing floats and the needed resources that assist in making this 80-plus-year event such a great success. Oscar Leeser’s Hyundai of El Paso will also work with the SBA to secure a Grand Marshal of the parade each year. Past Grand Marshals include, WWII Veterans (2017), former W.B.A. light middleweight Boxing Champion Austin “No Doubt” Trout (2013), legendary UTEP men’s basketball player Nolan Richardson (2014), former UTEP men’s basketball coach Don Haskins, former PGA player Lee Trevino and the 1966 NCAA Champion-UTEP men’s basketball team (2015).
“As the title sponsor of the Hyundai Sun Bowl football game for the last nine years it was always a thrill to be part of this special event that I couldn’t even afford a ticket to as a boy,” said owner of Hyundai of El Paso, Oscar Leeser. “So, it gives me great pleasure to end the longest running sponsorship of the Sun Bowl [football game], to now become the title sponsor of the Sun Bowl Thanksgiving Day Parade.”
The Sun Bowl parade started its humble beginnings on New Year’s Day in 1936 and has stood the test of time as an annual tradition here in El Paso. The Sun Bowl Association made the switch to a Thanksgiving Day celebration in 1978 and has been the tradition since.
“I am proud and honored to be the first to sponsor two of El Paso’s greatest events. I would like to thank the Sun Bowl Association for the great partnership, I am so happy to be able to continue to give back to our great city,” said Leeser.
For complete information on the newly named Oscar Leeser’s Hyundai of El Paso Sun Bowl Parade go to the SBA website or click on the following link. http://sunbowl.org/events/parade
Hyundai of El Paso is proud to serve our El Paso, Texas area customers. Our strong and committed sales staff has many years of experience satisfying our customers’ needs. Whether you are searching for a stylish sedan, versatile crossover, or quality SUV, we fantastic Hyundai options for every shopper. Choose from Elantra, Elantra GT, Ioniq Hybrid, Kona, Santa Fe, Santa Fe Sport, Sonata, or Tuscon. You can browse our fantastic new Hyundai inventory, Certified inventory, or pre-owned inventory online. You can also request more information about vehicles, set up your test drive, or inquire about financing.
The Sun Bowl Association is a volunteer based nonprofit 501©(3) organization. The Sun Bowl Association, with the help of over 700 volunteers, promotes and serves the El Paso community and features a year-round schedule of events, culminating with the Annual Tony the Tiger® Sun Bowl football game.
The Sun Bowl Association was founded in 1935 with a threefold purpose: 1) to present a football attraction of national importance, 2) to promote El Paso and the Southwest and 3) to generate tourist income for the area. On Oct. 18, 1934, at a meeting of the El Paso Kiwanis Club, Dr. Brice Schuller suggested that the club sponsor a football game on New Year’s Day, matching an El Paso High School All-Star Team against a worthy opponent. The motion was passed unanimously. It was decided to ask for public suggestions as to the name of this annual game, and the name “Sun Bowl” was submitted by Dr. C.M. Hendricks, who became the first president of the Sun Bowl Association.
Sun Bowl Association
4150 Pinnacle Street
El Paso, Texas 79902