Legends of the Sun Bowl

Oscar Leeser 2021

Oscar Leeser, owner of Hyundai of El Paso, had been the title sponsor of the Sun Bowl football game for nine years (2010-2018) before becoming the title sponsor of the Sun Bowl Thanksgiving Parade in 2019 and 2020.

“Mayor Oscar Leeser has helped us out in more ways than just the title sponsorship and has always found ways to support the Sun Bowl Association,” said Sun Bowl Executive Director Bernie Olivas. “When he jumped on board as the title sponsor of the Sun Bowl Parade, we knew that one day, we needed to induct him as a Legend of the Sun Bowl.”

Oscar Leeser’s Hyundai of El Paso helped the Sun Bowl Association with an 11-year partnership that made it possible to put on a historic college football game and host a wonderful pregame party, as well as helping to provide the support needed to build amazing floats and other resources that assist in making this 85-year event such a great success.

Hyundai of El Paso was established in 2001 as a family run business and is still thriving 20-years later.

“It was a true honor for Hyundai of El Paso to be the title sponsor of the Sun Bowl for all those years,” Mayor Leeser said. “There could not be a better place other than El Paso to bring visitors to. El Paso truly has everything from diverse cuisines to beautiful weather to one-of-a-kind shopping and we are grateful to have helped many others experience it all.”